My brother in law read my last blog and pointed out to me that i used the word “bandwagon”, which he read as “brandwagon”. My mind started to churn what this so called brandwagon would be like, and this is were this story starts. Brands and companies have a hard time creating a steady image, skilfully crafted by marketeers, designers and strategists. Most of the time this is the essential part of being exclusive and fresh to the public. After reading this you might expect I am not going to rant on about brands this time, and you would be right. What am I talking about then? Please read on, since it may just concern you too…

Gullable 

The mass media has been influencing the public for ages, but there seems to be a shift in who determines the rights and wrongs, the do’s and dont’s within modern culture. Big brands and companies, like for example Apple and H&M, are starting to get a bigger grasp on the collective mindset, and i am personally wondering why. Is it because of peer pressure? Because of price, look and feel? I bet that it is a combination of all of the above, giving these brands more power than any government or media outlet in history.

Mass appeal 

We as citizens of planet earth have the choice to condone actions or bring a stop to them. The power of the masses is the biggest one achievable, and yet we succumb to marketing strategies and peer pressure. It’s no wonder Apple’s iPad has become a household name for what was once known as a simple Tablet Computer. But there’s more examples than just the one; iPhone (Smartphone), Paracetamol (Aspirin), Facebooking (Social networking), and so many more.

The mass appeal is huge, and mainstream media have only verified brand positioning even more by adapting the same namesakes for big companies as the mass public has. Have you ever considered why exactly you wish to buy a certain product. Or even worse; Why you mention the product not by it’s original name but by the biggest productive brand? Jumping on the “brandwagon” like this is common, and not bad in essence might I add, but it does give a lot of power over the public to a handfull of organisations.

My position

I’d like to state (again) that following the crowds is not a bad thing per se. And I really can only dream of even once creating and marketing a brand on such a massive scale that it becomes like a religion to some. But aside from the nutjobs lying in front of a store to pick up the latest produce, i don’t get why anyone would just blatantly buy a product because “that other guy has it.”. I can proudly say I never have, and hopefully never will.

Conclusion 

Following a brand or using their products isn’t wrong, hell i’m writing this blog from my Macbook as we speak, but there is something wrong with collectively following the crowd and not thinking out loud anymore about why we buy what we buy. Apart from flashy design, is it really much more than a regular tablet PC with a flashy design? Because everyone else has got it, why would you? Think about the consequences of buying into some of the bullshit society has created for itself, demonising and establishing brands on nothing more than a fake rumor and the fact that it looks ok in the hands of the next-door neighbour. Think before you jump onto the brandwagon, you might not get off.


“So critical, analytical, you’re selling but i’m not buying. Just put your point of view aside, and we’ll get along just fine. I’m not biblical, or political, you’re judgement of me ain’t flying. This bandwagon’s full of hypocrites, and i’m not going along for the ride”

(Teen Idols – Bandwagon)

Triz. + –