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Jeugdwerk Surplus

My graduation project is one of my most beloved projects. As a graduation intern I was tasked with finding a way to grow the online presence of Surplus Jeugdwerk and reach their target audience online. For this project I researched the demographic through interviews and surveys on several locations, finding out what their needs were. After learning about this I did the same internal at Surplus to see what resources I’d have to my disposal. After compiling this data I started to conceptualise and came up with an approach on how to match the user to a medium of choice. After creating a wireframe for a website I tested the prototype on paper and online, and added the feedback into the initial design. Eventually I have created a full scale brand identity, corporate identity and product that could be used by the local youth in Breda.

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